The prize was presented at the annual eGaming Review Australia Awards night at the Shangri-La in Sydney.
William Hill Australia also picked up Customer Service Operator of the Year.
On winning the awards, Spokesperson for William Hill Australia, Tim Ashworth said:
“We’ve been persistent in our desire to positively progress the sports betting industry in Australia and our In-Play system is just the first step.”
“To win in this industry you need to push the boundaries. Failure to move forward and innovate would be an immense disservice to the Australian punter, who fully expects and deserves the best that we local bookmakers have to offer.”