William Hill wins tender to be exclusive ‘corporate bookmaker’ to stream vision of NSW Racing on website and apps
In a landmark deal online wagering company William Hill has won a hotly contested tender, that it is believed to have involved Ladbrokes, Sportsbet and Crownbet, to partner with Racing NSW and obtain the exclusive right in the ‘corporate bookmaker’ category to live stream all NSW thoroughbred racing vision.
William Hill now holds the exclusive category right to stream vision of all Racing in NSW, exclusive wagering streaming rights for Australian Open Tennis and is also set to stream Victorian Racing on the William Hill website and apps. “Williamhill.com.au is now the home of Racing for online betting and viewing. Australian punters are showing an increased appetite to have a betting and viewing experience in the one destination and William Hill is now able to deliver this exclusively for key racing and tennis events to the Australian betting public” said a William Hill spokesperson.
The deal adds to the number of high profile commercial relationships that William Hill currently has, most noticeably as the official wagering partner of the Australian Open Tennis and, the major sponsor of the Moonee Valley Racing Club headlined by the William Hill Cox Plate and is in addition to the EPL Tottenham Hotspur deal announced only on Wednesday of this week.
The ability to stream races will be a key product differentiator in the highly competitive wagering market. “Providing our customers with a faster easier betting platform is central to everything we do” said a William Hill spokesperson “live streaming of NSW racing is a crucial addition to our product offering and reinforces our commitment to promoting racing in NSW as well as our position as a market leader in product innovation”
The addition of live streaming will be heavily supported by marketing and product development to ensure customers Australia wide receive the fastest easiest viewing and betting experience on racing.
For further comment, please contact the William Hill Media Team
T: 0459 400 053